Hugo Just Different, the new fragrance for men by Hugo Boss, was recently launched at Hugo’sPassion in Paceville.

The vibrant and cooling fragrance exhilarates the senses with a fusion of the unexpected and the bracing, from icy mint to aromatic basilic.

The scent is the perfect partner for the original Hugo Man, a day-to-night transition that is as smooth as a well-blended cocktail.

Where its predecessor is bright, Hugo Just Different is warm and embracing, which is perfect for the urban night.

During the launch, guests were given an exclusive preview of the fragrance and the new television and print campaign fronted by American musician, actor and director Jared Leto.

Sign up to our free newsletters

Get the best updates straight to your inbox:
Please select at least one mailing list.

You can unsubscribe at any time by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By subscribing, you acknowledge that your information will be transferred to Mailchimp for processing.