Milan extended their sponsorship deal with Dubai-based airline Emirates for another five years yesterday, a welcome financial boost for the fading club who have sold off their top players over the last few years.
Milan director Barbara Berlusconi, announcing the new deal at a news conference alongside Emirates president Tim Clark, did not reveal the value of the new deal, but it was widely reported by Italian media to be worth €100 million.
“We’re a solid club and an important international brand,” said Berlusconi, the daughter of club president and former Italy Prime Minister Silvio Berlusconi.
“This agreement will certainly give us a helping hand in the transfer market. Our target is to get back into the Champions League quickly.”
Berlusconi said she hoped the partnership with Emirates could ultimately deliver a new stadium for Milan, who currently share the fading San Siro with neighbours Inter.