Middlesea Insurance plc has launched a new visual identity to reflect the corporate evolutionary process following Mapfre Internacional increasing its shareholding to 54.56 per cent last year.

The Middlesea name has been retained while the new logo features the new core corporate colours of grey and red, providing a distinctive appearance for the Middlesea brand. The logo also features the proprietary Mapfre Group brand name underlining Middlesea’s belonging within this global insurance group.

Middlesea’s new brand promise emphasises one main theme, a pledge to all stakeholders, customers and staff: ‘If it matters to you, it matters to us’.

The new visual identity is also reflected in the company’s portal which has been given a distinct new look, while allowing online purchase and renewal of motor, home and travel products, and instant quotes.

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