Swiss watch brand Maurice Lacroix has signed a partnership agreement with FC Barcelona, becoming the club’s sponsor for the next three years.

The deal means that the two organisations will work together to bring the exclusive watches to football fans and lovers of the prestigious brand.

The signing of the deal took place at Camp Nou by club vice president Javier Faus and Maurice Lacroix managing director Marc Gläser.

Coinciding with the league game against Almeria earlier this month, the deal was launched by president Josep Maria Bartomeu, who said: “FC Barcelona is proud to launch this agreement with such a modern and dynamic brand as Maurice Lacroix. We believe this strategic alliance will have global repercussions.”

Gläser replied: “Maurice Lacroix is proud and enthusiastic about this exceptional deal. Our brands have the same desire for perfection and together we will create an impressive, powerful and successful team.”

The agreement means that an exclusively designed and accessible watch will be on sale in all FC Barcelona boutiques and official Maurice Lacroix sales points worldwide.

Maurice Lacroix timepieces offer eclectic and playful designs, patented technologies and new ultra-performing materials.

All are imbued with the enduring values of quality, reliability and authenticity. Just like FC Barcelona, the watch brand is a symbol of success that is all about style, substance and a relentless passion for progress.

Maurice Lacroix watches are exclusively available at Diamonds International in Valletta, Portomaso and Malta International Airport, Luqa.

Sign up to our free newsletters

Get the best updates straight to your inbox:
Please select at least one mailing list.

You can unsubscribe at any time by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By subscribing, you acknowledge that your information will be transferred to Mailchimp for processing.