Marketing directors and executives from the insurance, freight forwarding and document archiving industries recently attended two half-day seminars held by advertising and training firm Strategic Communications.

The courses, which focused on mobile marketing and corporate public relations, were delivered by Fabio Giangolini, who specialised in Marketing and Communications at the University of Rome La Sapienza. A series of international and local case studies were presented and discussed with the participants, who were also engaged in a training exercise aimed at managing a crisis from a public relations point of view. The exercise presented tailor-made scenarios pertaining to the participants’ business sectors.

Similar courses are planned. Registrations can be made at by e-mailing info@strategicmalta.com.