Local strategic software solutions company Exigy recently organised a business breakfast with the theme “CRM: Managing Your Customers for Business Growth”. The aim was to help organisations understand how a customer relationship management (CRM) solution will work for their business.
The event brought together chief executive officers, chief financial officers, sales directors, marketing directors and relationship managers from different industries who were addressed by guest speakers Eric Muscat, partner and IT Advisory at KPMG Malta, Kevin Schembri, small and midmarket solutions & partner manager at Microsoft Malta and Anita Mangion, business development manager at Exigy.
Mr Muscat opened the event with a walkthrough of the gains and pains of CRM, providing the audience with an analysis of the types of businesses that would typically benefit from CRM systems and why they need it. “CRM is more than an IT system – it’s a business strategy with the customer at its very centre,” said Mr Muscat. “If we look at CRM as an IT project, it will fail. CRM projects need to be sponsored by the business leaders of our organisations.”
Mr Schembri highlighted the top functions of Microsoft Dynamics CRM 2011, explaining why the solution is the choice of over 23,000 customers across various industries, with over 1.4 million users in more than 80 countries worldwide. “Microsoft Dynamics CRM provides your business with a 360 degree view of customer interactions. This means providing your people with the right information and the right tools to help them increase productivity across your business.”
Ms Mangion showcased how Microsoft Dynamics CRM 2011 works in practice, demonstrating how the solution maximises marketing impact, drives sales productivity and optimises customer engagement.
“Microsoft Dynamics CRM 2011 is flexible and extensible, matching different business processes which, most of the time, are unique to every company,” said Ms Mangion. “The solution handles complex business models and relationships, saves up time on administration and seamlessly integrates with other Microsoft products. However it is not an off-the-shelf solution which you can simply plug and play.
“It represents an enterprise-wide investment that has to match the strategy of your business. That’s why you need to appoint an accredited partner to implement the solution for you. At Exigy, we possess the necessary knowledge, skills and competencies to help your business effectively implement Microsoft Dynamics CRM 2011,” concluded Ms Mangion.
www.exigy.com