Maltese engineer Matthew Said formed part of a team from Brunel University who came up with the concept and designed the The Happiness Tree, a sculpture which was officially unveiled at Coca-Cola Enterprises (CCE) GB and European headquarters in Uxbridge earlier this month.
Said is an engineering graduate from the University of Malta, who furthered his studies at Brunel University and successfully obtained a Master’s of Science degree in integrated product design.
The sculpture was unveiled at CCE Enterprises House following the completion of a design project between CCE GB and the Engineering and Design Department at Brunel University London, for its students to create an installation for the new head office which reflected CCE’s environmental and social values and vision.
Installed in the forecourt outside the company’s headquarters, The Happiness Tree stands 3.9 metres tall, is made of stainless steel and takes its inspiration from the Coca-Cola dynamic ribbon logo. Besides Said, the design team consisted of post-graduate students Sophie Dobber, Philip Hawthorne, Robert Hulse, Chloe Eunsung Kim and Milena Kukova from Brunel University London.
The Happiness Tree stands 3.9 metres tall
Brunel course leader Stephen Green said: “We’re proud to be here for the official unveiling of The Happiness Tree. The project has been an invaluable learning experience for our students and is a great example of university-business collaboration. We are all very excited to see the final result.”
Hubert Patricot, Coca-Cola Enterprises executive vice president and president, European Group, added: “We’re delighted to be officially unveiling The Happiness Tree at Enterprises House. This design project with Brunel University London brought together two key focus areas for CCE – sustainability and supporting young people. We have worked closely with Brunel to make the original concept a reality and the resulting installation is an exciting piece of modern sculpture that creatively signifies our company’s values and our vision.”