The Malta Business Bureau has been appointed as the Ambassador for the European Commission’s Design for Europe programme in Malta.

Design for Europe is the public name of the Commission’s ‘European Design Innovation Platform’ (EDIP).  The three-year, €3.8 million programme aims to help people use design to accelerate innovation across Europe – boosting economic growth and job creation. The European project is being led by the Design Council in the UK.

The MBB was selected because of its broad local market knowledge and network of contacts and will now be responsible for increasing the reach of the programme in Malta by helping to share Design for Europe messages and resources.

Through this project, MBB CEO Joe Tanti will join a number of Design for Europe ambassadors who are being appointed in each of the 28 EU member states.

“In applying Europe’s best practices to the local scene in Malta, the MBB is now undertaking related initiatives together with the support of the Design Council. The project aims to encourage and support businesses to innovate through design in more ways than one. Design is fundamentally important not only for products, branding and services but to the core of any business,” Mr Tanti commented.

To kick-off the initiative, the MBB is organising an event in collaboration with the Ministry of Economy, Investment and Small Business and the Enterprise Europe Network. The Innovation through Design conference will be held on Friday at the Palace Hotel, Sliema. To register for the event e-mail Ana Vella on avella@mbb.org.mt or call 2125 1719. Programme details may be downloaded from the website below.

www.mbb.org.mt

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