For the third time in a row, Lufthansa has been voted Europe’s Leading Airline at the European edition of the World Travel Awards.

These awards commend the best of Europe’s travel industry following a voting process involving 230,000 travel, tourism and hospitality professionals worldwide.

Lufthansa was selected as winner from a shortlist of 11 top European airline brands.

Graham Cooke, president and founder, World Travel Awards, said: “For 20 years, World Travel Awards has been celebrating those brands which push the boundaries of industry excellence. In this period, Lufthansa has been leading the prestigious airline category, winning the title of Europe’s Leading Airline six times overall and now for the third year in a row, an impressive accolade which has been recognised by thousands of travel professionals around the globe”.

It has won the title six times overall and now for the third year in a row

The Europe’s Leading Airline gong comes hot on the heels of Lufthansa being voted Best European Airline in the Middle East during the recent Business Traveller Middle East Awards 2013 in Dubai and being honoured as Best Western European Airline and Best Transatlantic Airline at the World Airline Awards in Paris earlier this summer.

Recently, Lufthansa also received the coveted International Five-Star Diamond Award from the American Academy of Hospitality Sciences (AAHS).

The academy honoured three accomplishments of Lufthansa’s premium service portfolio: its first-class offering on board its intercontinental fleet; the Lufthansa First-Class Terminal in Frankfurt and the Lufthansa First-Class Lounge at New York’s JFK International Airport.

Over the next months, Lufthansa will invest more than €3 billion in its services: the retro-fit of the new first and business class, the installation of Fly Net (Wi-Fi internet on board), new lounges at its hubs and international premium stations, a new catering concept on long- and short-haul flights, as well as an enhanced assistance service for children and their parents.

Another 2014 highlight will be the introduction of a brand new premium economy class on long-haul flights.

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