Valletta 2018 Foundation’s logo is inspired by the capital’s grid-shaped design, which is also the baseline for its new corporate identity.
This move enforces the shift from Valletta being a candidate city to one that is developing a strong cultural programme leading to 2018 and beyond. In October 2012, Valletta was chosen to be European Capital of Culture in 2018 with partner Dutch city Leeuwarden.
The Valletta 2018 logo was inspired by the original architectural plans of Francesco Laparelli da Cortona with rows of streets set perfectly at right angles to each other with its layered, terraced visual appearance, the foundation said.
In line with the new brand identity, the website has been redesigned to facilitate communication between the foundation and the public.