Following the successful launch of the Taste advertising campaign last month, Kinnie has now launched a limited edition of the 50cl bottle for the summer months.

Kinnie brand executive Lara Filletti said: “Last year’s 60th anniversary limited-edition bottle was quite a hit with consumers and we expect this year’s limited edition, with its full wrap-sleeve and bold graphics, to be another success.

“This year’s bottle design is certainly distinctive and plays on the word ‘taste’ in different phrases.”

An online promotioncampaign has also been launched, whereby participants stand a chance of being featured on electronic Kinnie billboards around Malta.

Participants are being invited to submit photos of themselves and their friends through the Kinnie Billboard App on the official Kinnie Facebook page at www.facebook.com/kinnie.mt.

Kinnie will be choosing the best pictures and will include them in its digital advertising campaign throughout July and August.