The message behind The Sense Group’s (TSG) Christmas campaign is to keep thinking straight, especially during the festive season.

As the end of year approaches, the temptation to throw caution to the wind for the sake of celebration grows stronger. For those who are planning a few late nights out, it makes sense to call a driver, take a taxi back home or book one in advance.

Since 1997, TSG has sent out a strong message to help the public have a safe and enjoyable Christmas.

“The track record over the past years has been a positive one. We trust the public, including friends and relatives of drivers, are appreciating and understanding our social and sensible messages. The hard fact is that one can only ignore our messages at the risk of suffering loss of life or a permanent disability, apart from financial loss. One surely wants to remember this Christmas and the New Year festivities for other, happy and more positive reasons,” said TSG director general Ray Grech.

“Although the vast majority of people drink responsibly, we must reinforce the message. It matters most at this time of year when the chances of excessive consumption increase considerably,” he added.

Founded by producers and importers of alcoholic beverages, The Sense Group’s main objective is that of reducing alcohol-related harm by promoting moderate drinking through numerous, targeted initiatives that are recognised as being one of the best examples of corporate social responsibility.

Among these are regular campaigns against drinking and driving, underage drinking and binge drinking.

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