The possible retirement of star NBA centre Yao Ming will not diminish the league’s booming popularity in the world’s most populous nation, the NBA’s top executive in China has said.

Yao’s contract with the Houston Rockets expires tomorrow, and while the team have said they would like to have him back if he is healthy, Yao has hinted that he will retire if his injured ankle does not heal.

“I don’t see (Yao’s) uncertainty is having a negative impact. In fact, I think it has generated a whole lot of interest,” the newly-appointed CEO of NBA China, David Shoemaker, said in comments carried by the China Daily yesterday.

“Yao has done amazing things to grow interest in the NBA in China. With the help of charismatic role models like him, the NBA has already built a strong foundation. I am very confident of maintaining the momentum upwards.”

Ever since embarking on his NBA journey in 2002, Yao has become a mainstay of China’s sporting media with nearly every game played by the Rockets broadcast live nationwide or on local networks.

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