A total of €2,200 were raised for Hospice Malta, thanks to a novel fundraising campaign by Beta Paints at the Earth Garden Festival held at Ta’ Qali.
Over 900 visitors to the festival had their photos taken at the Beta Paints “Hugging Wall”, part of the company’s Love Your Walls campaign promoting its new range of formalin-free products.
Beta Paints donated €1 for every photo taken, with visitors posing by themselves or in groups.
Over €1,320 were collected through donations, and the company pushed the total up to €2,220.
The photographs will be uploaded on the company’s Facebook page.