Bacardi Ltd is marking the 150th anniversary of its world-famous Martini brand, and with it, a century and a half of an unrivalled heritage that has made Martini the world’s leading vermouth and bestselling Italian sparkling wine. This milestone year showcases the brand’s iconic culture and defining association with stylish and playful Italian living.

Martini is sharing the moment through retail exclusives, commemorative labels, refreshing cocktails and one-of-a-kind collaborations.

Since 1863, Martini has created exceptional drinks synonymous with gioia di vivere (joy of living), one filled with style, passion and the enthusiasm to live life to its fullest. Martini exudes a distinctly Italian mindset that has transcended beyond drinks to define an entire culture.

“As we celebrate the Martini 150th anniversary, we are so proud of the important role that this global and cultural icon has in the dolce vita lifestyle,” says Facundo L. Bacardi, chairman of Bacardi Ltd. “In reflecting on Martini’s rich history, we look forward to furthering the legacy of this remarkable brand to spirits consumers throughout the world.”

With vermouth aperitifs experiencing resurgence and Italian sparkling wines thriving globally, consumers and bartenders can enjoy the anniversary with offerings and festivities, all uniquely Martini!