Go recently unveiled its collaboration with three local music artists who, under the name of 3 Artists, came up with the song Our Time. The song has been chosen as the anthem for Go’s ‘Join the revolution’ campaign and is also featured in the company’s latest TV commercial.
Go chief commercial officer Yiannos Michaelides said that this project is an important building block of the mobile internet campaign and a continuation of Go’s commitment to the community it operates in.
“Go has always been an intrinsic part of the Maltese community and we have consistently demonstrated this by supported local talent and projects. The Malta Music Awards, Teatru Unplugged and the Malta Council for the Arts are just a few that come to mind. We are a brand that wants to support people’s aspirations and really believe in the potential of local artists.”
Speaking about the 3 Artists Project, Mr Michaelides said the song has been going down well with radio listeners, adding that Go’s idea was to create a great piece of music that would align itself well with the campaign’s message.
“As opposed to going down the standard route of choosing a popular song and then incorporating this into our campaign, we challenged convention and worked with local artists to produce a strong song. We’ve teamed up with Nicky, Errol and Nick and I really believe that they have come up with something that far exceeds our common expectations.”
Further to the 3 Artists project and inspired by the ‘Join the revolution’ theme, Go is now asking local musicians and bands to come up with their own theme songs.
The public will be urged to vote for their preferred songs, with radio stations and diverse media also being roped into this initiative. Further information on this will be given as the initiative develops.
“Go is not a conventional brand. It is a brand that is truly committed to enhancing the community it operates in. We see this as our responsibility – something that forms a fundamental part of our philosophy and corporate strategy,” Mr Michaelides said.