Participants in this year’s Land Rover Malta Marathon will be able to take home a fantastic keepsake to serve as a memory of their achievements.

Gillette, in collaboration with the new ShvoongTag technology, is offering all participants, and indirectly their friends and families, a unique opportunity to capture their personal challenges and triumphs during the Malta Marathon on Facebook in real time, Gillette said in a statement.

Participants simply need to log on to www.shvoong.co.il/ gillettemalta and enter their race bib number.

Gillette photographers will be stationed at key points along the marathon route uploading pictures as they shoot. The pictures will be tagged automatically through the scanning of the bar code printed on the runners’ bib.

At the end of the race, each participant who registers with the Gillette ShvoongTag app will automatically receive a personalised digital album of their photographs.