Ever since the Mallia brothers founded Famalco Group in the early 1990s to carry on the family legacy, the company has sought to flourish over the years through investments made in various business endeavours.

The fresh produce trading business is what allowed them to branch out to other industries, including logistics, retail and hospitality, property development and mobility.

Following the launch of Growth Plan 2024, the company is embarking on a major rebranding exercise, where all home-grown and global brands will fall under the Famalco Group name.

Famalco Group aims to achieve this through an extensive two-year integrated communications campaign, through printed media, TVC advertising and other social media platforms.

With regard to printed media, brands such as Domino’s, Harley-Davidson, KTM, Coldwell Banker, Century 21, Faceworks and Fritz Ltd are being featured regularly.

TVC advertising is proving to be highly beneficial for the company. FKL, Famalco Group’s marketing, media and PR company, has produced an animated logo currently being shown during prime time, just after the 8 o’clock bulletin.

In recent years, social media platforms such as Facebook and LinkedIn have allowed the company to successfully engage directly with its audiences, with dynamic content through posts, GIFs and videos, giving them a better insight into the portfolio of brands represented by the group.

All mediums are serving as a platform to showcase the group’s new positioning statement of Famalco/Building Businesses and the Famalco Flip signature on all communications.

Public relations events are also proving to be an effective channel to let people engage with the company. In fact, the upcoming KTM bike show will feature stunt rider Rok Bagoroš as part of Fapi Motors’s 20th anniversary celebrations.

Through this exercise, the group wants to show that diversity is one of its greatest strengths and that it is able to cater for the individual needs of all its clients.