Dolmen Hotel Malta has introduced a new corporate identity and logo, modernising the brand and global identity of the hotel to new standards for a four-star superior hotel in Malta and Europe.

This rebranding comes after an extensive refurbishment programme, which saw the modernising of the design and décor at the hotel, as well as the inclusion of new amenities.

“At the Dolmen, we are committed to continually innovating to deliver exceptional experiences and superior quality service for our guests,” said general manager Alex Pace. “With this rebrand, we wanted to set a new standard in the hospitality industry, keeping the core values, but elevating the standards of a four-star hotel.”

The local market in four-star accommodation has been on a steady rise over the past 10 years. Tourism in general is also on the increase with inbound tourist trips from January to September 2017 reaching 1,761,973, an increase of 16.3 per cent over the same period in 2016.

Total nights are also up over the previous year by 10 per cent, surpassing 13 million nights. Having kept the same branding for 15 years, the time was right for the Dolmen to modernise, ensuring it stays at the helm of the four-star market.

Depicting the preservation of the hotel’s core values, the new logo retains the elements of the megalithic stone structure which is situated in the hotel gardens – the dolmen. This is a horizontal stone suspended on two vertical stones, serving as pillars.  The new logo is represented with both a logo-mark and a logo-type. The logo-mark presents the dolmen as a modern minimalist structure, symbolising a doorway with its doors wide open, depicting hospitality and a friendly approach.

The logotype is composed from an award-winning typeface, enhanced with sharp apexes and semaphore terminals with delicate details. The two primary colours used are based on midnight blue and bronze, reminiscent of a Maltese evening.