Hollywood star Johnny Depp is branching out into the fragrance market.

The Pirates of the Caribbean star has agreed to endorse a men’s scent for the first time, signing up with Dior.

Perfumer François Demachy is behind the fragrance, which does not yet have a name. This is Demachy’s first fragrance in 10 years.

It will be on the market on September 1, around the time Depp’s new movie, Black Mass, is scheduled for release.

Depp follows in the footsteps of actors like Jude Law and Robert Pattinson who have promoted the Dior brand.

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