Emmanuel Delicata Winemaker, a mainstay of Malta’s wine industry for over 100 years, has recently unveiled its new web portal.
Georges Meekers, Delicata’s head of sales, describes the new website as “showcasing a storytelling experience, integrating social media and deploying a responsive web design, making viewing from mobile devices a breeze.
“Delicata’s redesigned site focuses on providing accurate information and making that material easily accessible through intuitive design and rich imagery for an enhanced viewer experience,” Meekers explained.
This means the site is easy to use, whether you are just browsing for company facts, checking on winery events or looking for any of Delicata’s ongoing wine promotions across Malta and Gozo.
“Delicata is Malta’s sole critically acclaimed fourth-generation, family-owned winery with close to 100 awards to show for it.
“This is what sets Delicata apart. Telling that story is more important than ever.
“Although Delicata’s story is relived every day by many consumers embracing the winery’s wines, we felt the need to say it clearer, in a factual and more engaging way, evolving around the different popular Delicata wine brands,” added Meekers.
He then went on to explain that “every communication channel counts in today’s competitive marketplace”. This year, Delicata has experienced a steady fan, ‘friend’ or follower growth, especially on their Facebook page. Anyone wanting to share Delicata’s website’s message by means of social media can now do so.
The clean and sleek visual design, storytelling photography and artfully woven images and video material all adapt to social media and the flexible, fluid layout automatically resizes to accommodate mobile devices.
Delicata’s new virtual home also incorporates a new e-newsletter which has been renamed The Winemaker’s Journal and that is sent out to subscribers regularly.
“We have taken into account communication trends and have also added Delicata’s Friday Cellar Chatroom for wine lovers wanting to ask us directly more about the Delicata wines they are about to uncork. People engage and enjoy a digital brand experience in the palm of their hand, exactly where we like them to start the weekend, intimately cupping a glass of Maltese wine before lifting it to their lips,” he concluded.
The company’s website address remains unchanged: www.delicata.com.
To access the Facebook page, log on to www.facebook.com/ DelicataWinery.