Crimsonwing has launched Mothercare’s online shop in Ukraine, the first to go live as part of the global roll-out of Mothercare International’s eCommerce strategy to its franchisees across the world.

The live Ukraine site showcases localised features for language, currency, checkout and shipping methods.

Chris Hodge, Mothercare group’s International eCommerce programme manager commented: “This is a true example of a real international project involving multiple third parties across four locations and three countries.”

Crimsonwing was approached to design, build and implement a global solution for both the Mothercare and the Early Learning Centre brands via a multichannel experience to over 30 markets and a potential for over 60 websites.