On December 11, the European Parliament and Council approved the ‘Creative Europe’ programme which comes into force in January.
This programme is aimed at granting people engaged in the areas of cinema, TV, culture, music, performing arts and heritage the opportunity to increase their international visibility in Europe and beyond.
The programme, which has a total budget of €1.46 billion, has a twofold objective: the promotion of cultural and linguistic diversity and the enhancement of competitiveness in the cultural, audiovisual and creative sectors, taking into account the challenges created by globalisation and digital technologies.
Culture and media are the focus of two sub-programmes: The culture sub-programme supports performing and visual arts, heritage and other areas while the media sub-programme provides funding for the cinema and audiovisual sector.
The programme will also support policy cooperation and the new financial guarantee facility which will be operational as from 2016.
Creative Europe builds on the success of the Culture and Media programmes which have supported the cultural and audiovisual sectors for more than 20 years.
Impetus Europe Consulting Group Ltd
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