Most Britons have a lack of understanding about the calorie content of everyday foods, according to a charity poll.
This... is perhaps not helped by labels such as ‘light’ and ‘reduced fat’ when these are applied to foods which still have a high-calorie content
Two out of three adults underestimated the calorie level of foods such as hummus and light mayonnaise, said the survey, commissioned by the World Cancer Research Fund.
Only 32 per cent said hummus was high in calories while only 29 per cent said the same about the mayonnaise.
Hummus contains an average 332 calories per 100g while light or reduced fat mayonnaise contains an average of 259 calories.
The WCRF said this exceeds their definition of foods that are high in energy density – containing more than about 225 calories per 100g. The poll of more than 2,000 people also found 20 per cent mistakenly believe bananas are high in calories (despite them being just 95 calories per 100g on average).
But most people (75 per cent) recognised flapjacks as high calorie (an average of 439 calories per 100g).
The WCRF said the findings are a worry because being overweight or obese is linked to cancer, heart disease and diabetes.
Maya Monteiro, senior education manager at the WCRF, said: “Despite decades of increasing awareness about calories and healthy eating, it seems a lot of people are still confused about the calorie content of everyday foods.
“This troubling lack of understanding is perhaps not helped by labels such as ‘light’ and ‘reduced fat’ when these are applied to foods which still have a high-calorie content.
“If people are unaware which foods contain lots of calories then it makes it even more difficult to adopt a diet that can help maintain a healthy weight. “We hope the findings of this survey help to raise awareness of the importance of checking food labels because it is clear that it is not always obvious which foods are high in calories.
“The study also highlights the importance of having a system of food labelling that is both easy to understand and widely used.”
The WCRF has launched an energy density calculator on its website to help people better understand food labels.
People can search for the calorie content of specific foods or type in the calories per 100g from a food label to work out if the product is low, medium or high energy density.
The calculator is at www.wcrf-uk.org/cancer_prevention/weight/energy_density_calculator.