During a press conference at the Geneva international motor show, Citroën director general Linda Jackson announced that the third generation C3 has sold 300,000 units in just 18 months since its launch. This remarkable performance underscores the success of Citroën’s efforts to drive this product.

Unveiled less than a year ago, in November 2016, the New C3 has already sold 300,000 units. The third generation of Citroën’s compact has been a roaring success, with C3 sales in Europe surging 46 per cent in 2017, as compared to 2016 (vs C3 III + C3 II).

The New Citroën C3, a Citroën bestseller, has become the top growth engine for the company’s sales figures. In 2017, the New C3’s first full year on the market, Citroën achieved its highest volume of sales in Europe in six years, with registration volumes growing at twice the European market rate (PC+LCV).

The New C3’s success goes beyond its performance in sales volume. It is a stunning vehicle with a rich product mix – a truly irresistible purchase: nearly 45 per cent of orders for the high-end model (level 3 ‘Flair’); over 60 per cent of sales with the two-tone option; over 55 per cent of sales with Airbump; and nearly 30 per cent of sales with optional interior colour.

The brand is stepping up its marketing efforts for this ineluctable product with its limited edition

Citroën C3 ‘ELLE’ is available in the coming weeks from Michael Attard Ltd, Mdina Road, Attard.