Air Malta donated €4,250 to the Breast Care Support Group Europa Donna Malta, raised through a joint initiative with Sky Gourmet, when members of the cabin crew distributed pink ribbons in return for donations on selected flights.

The donations added up to €3,800. Another €450 were collected by Air Malta staff members through a bake sale.

The funds collected were presented by chief commercial officer Philip Saunders to Europa Donna Malta president Gertrude Abela.

“We are thrilled to be partners for such a great cause while increasing awareness among our passengers about the importance of early detection and treatment of breast cancer,” he said.

Ms Abela thanked the company for its constant support every year.

The donations collected will go towards the printing of communication material to encourage women to choose healthy food and to practise some form of exercise – two important factors to lower the risk of having breast cancer.

The Breast Care Support Group Europa Donna Malta is a voluntary, non-profit-making NGO that has been active since 1989. Its mission is to raise awareness and support patients and families passing through the trauma of breast cancer.

Throughout the year, the group works hard to organise awareness campaigns and holds talks in schools and at workplaces. The group operates a 24/7 support line 9999 4666, and offers one-to-one counselling. All services and materials are free.

This campaign is part of Air Malta’s corporate social responsibility initiatives, whereby the airline supports organisations that work hard in the community.