The Century 21 International Masters Meeting took place at the Orlando World Centre Marriott in Florida.
Held bi-anually, this conference has proven to be beneficial to all C21 representatives from all over the world. This year a number of representatives had the opportunity to discuss growth strategies, best practices and the numerous resources offered through the C21 system.
As remarked by one of the brand executives: “We had very positive dialogue on ways to work together as individuals, to share best practices among each other for both peer review and to engage in conversations about new ways to service our customers better and grow our regions.”
The One21 Experience followed – representatives experienced a three-day event which provided networking and relationship-building opportunities with associates from C21 offices from around the globe. This year in particular marked a special occasion, since the brand is celebrating a new identity and a new mission – to defy mediocrity and deliver extraordinary experiences.
More than 30 learning sessions were conducted, with the aim of sharing information on the new rebranding, as well as gaining more insights on how to: maximise testimonials and leverage quality service surveys; turn old-school tactics into winning digital tools and systems; create a unique value package and become a more effective pricing and marketing machine; market commercial real estate properties and discover tools to adapt to a changing market; and generate informative and useful content that consumers want and need.
As remarked by another executive: “Overall, we look to remain the brand of choice for the industry and for consumers looking to work with a real estate office they can trust. And with the rebranding, it’s such an exciting time to be a member of the C21 system and introduce these changes to our communities while continuing to be relentless and providing unique experiences for homebuyers and sellers.”
Century 21 is a division of Famalco Building Businesses. For more information, call 2339 2121 or e-mail office@c21.mt.