Busy Rooms will be supporting the Best Western India Hotel Group with an entire central reservation solution made up of technology, distribution, optimisation and support services.

The full membership package includes Busy Rooms’ own central reservation system, which provides modules like rate shopping, reputation management, content management, internet booking engine and channel management, enhanced by services like contracting, potential analysis and revenue management.

Busy Rooms will be handling all third party contracting to online sales channels the group has not had access to so far. This will help the hotel group to streamline operations and service only on contract with Busy Rooms rather than the hassle in connecting to multiple online sales channels for which there was no time in the past.

Best Western India director of sales and marketing Pranav Bharadwaj said: “We are excited about signing this deal with Busy Rooms. Online bookings account for over 40 per cent of our total business and Busy Rooms will help us increase our market share in many of our key markets.”

Prashant Menon, vice president of sales APAC, Busy Rooms, said: “We are thrilled that a globally recognised brand can be welcomed to the Busy Rooms full membership service. The use of our all-in-one system should prove vital in allowing the group to reach its revenue targets over the coming years.”

Busy Rooms will continue to penetrate the Indian market, where it has seen large amounts of potential. In the past 12 months, the region has been extremely significant to the company. Menon and his locally-based team are now looking to further build on this by focusing on other Asian markets.