Benna has launched a new campaign with the aim of encouraging the consumption of fresh milk.  From an early age, we are taught about the benefits of milk at school and at home. Fresh milk is a rich source of several vitamins and minerals, including calcium, potassium, phosphorous, magnesium, iodine, vitamins B2 and B12 and a valuable source of  protein. These nutrients are essential to the human body and provide a range of health benefits, including the promotion of healthy bones and teeth.

The words ‘I drink fresh!’ highlight the advantages of consuming fresh milk which fits perfectly into a varied and balanced diet essential for the enjoyment of a healthy lifestyle. No other natural food contains such a right balance of all the major nutrients required by the human body.

Nowadays, consumers are increasingly aspiring healthier lifestyles and opting for fresh, natural and minimally processed food. Benna’s mission to provide consumers with fresh milk on a daily basis is a reflection of the company’s relentless pursuit to provide the freshest products of the highest quality.

Benna farmers milk their cows every single day. Straight after milking, the milk is cooled to a safe storage temperature on the farm, where it is then transported to the dairy in Ħamrun. The milk is then carefully handled by dedicated teams, where it is quality checked, pasteurised and packed within 24 hours, ensuring that Benna milk stays as fresh, tasty, nutritious and wholesome as mother nature intended it to be.

Several Maltese personalities from different walks of life are endorsing this campaign with a glass of fresh milk in hand. The campaign will be featured on social media, TV, radio, billboards and other mediums.

#Idrinkfresh@bennamalta