Leading experts in astronomy, cosmology, physics and entertainment will hold a simultaneous press conference in London and San Francisco tomorrow to announce Asteroid Day − a global day of awareness to educate the world about asteroids: what they are, how frequently they impact earth and how we can protect our planet and humanity from potential disasters.

Asteroid Day will be held on June 30, 2015, with events around the world hosted by individuals and organisations, at schools, museums, community and science centres, via film and entertainment. Also to be released at the press conference will be a 100x Asteroid Declaration, signed by noted scientists, business leaders, educators and entertainers.

The declaration calls for the rapid hundredfold (100x) acceleration of the discovery and tracking of near-earth objects (NEOs).

The UK and US press conference will be linked via video between the London Science Museum and California Academy of Sciences.

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