A giant distorted iPhone, twisted into the form of Tatlin’s iconic tower, or a padded TV are among the stars of a new exhibition at the Science Museum which runs until Spring.
Electroboutique pop up showcases the work of Alexei Shulgin and Aristarkh Chernyshev , internationally renowned artists working with technology.
The premiering exhibition will comprise unique artworks developed over the last seven years by Shulgin and Chernyshev’s collective of artists, designers and engineers, known as Electroboutique. The exhibition will feature a number of exciting works commissioned specially for the Science Museum.
Encouraging interaction through what the artists call Creative Consumption, Electroboutique pop up provides visitors with witty, playful and critical perspectives on art production, climate change, activism, consumerism, mass production and media technologies.
Highlights include the supersize wowPod, which invites visitors to plug in their iPods to experience their mp3 files, videos and podcasts in a totally unique way. Teleblaster – is an exploding television object through which visitor participation allows reconfigured, personalised experiences of television viewing as a foil for more commonly experienced mass broadcasts.
Another exhibit, Instant Artlet Maker, is a critical reflection on the current state of art-making , where visitors can select objects and cultural icons to create their own mash-up virtual artwork.
Electroboutique’s artworks gain new currency at the Science Museum where they are seen alongside technological milestones such as the first Apple computer, early telephones, TVs and other gadgets, which provide an incredible context to their work.
Alexei Shulgin, Electroboutique artist said: “It’s a great pleasure for us to open our exhibition at the Science Museum because the context emphasises the unity of art, design, science, technology and capitalism. By exhibiting here, we can be sure that we can deliver our messages, which are both serious and entertaining, to the greatest number of people.”
Hannah Redler, Head of Arts Projects at the Science Museum said: “The Science Museum has long championed pioneering interactive art and been an active supporter of artists interrogating new forms, including all aspects of new technologies.”