Apple Inc. and Google Inc. are wooing game developers to ensure that top game titles arrive first on devices powered by their respective operating system, the Wall Street Journal reported, citing people familiar with the matter.

Both the companies are trying to lure game developers by offering premium placement to these games on their app stores’ home pages and features lists, the daily said.

Apple had struck a deal with Electronic Arts Inc. last August to promote the game Plants vs Zombies 2 prominently in its App Store, and had a similar arrangement with ZeptoLab to promote the sequel to its popular puzzle game Cut the Rope, which released in December, the journal reported.

Sign up to our free newsletters

Get the best updates straight to your inbox:
Please select at least one mailing list.

You can unsubscribe at any time by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By subscribing, you acknowledge that your information will be transferred to Mailchimp for processing.