Disney’s Zootopia cruised to another box office victory this weekend, picking up $50 million and barrelling across the $100 million mark domestically.

After two weeks of release, Zootopia, the critically acclaimed story of a plucky rabbit policewoman, has earned $142.6 million stateside. In its second weekend, Zootopia only dropped 33 per cent – an impressive show of endurance at a time when major releases routinely see their grosses cut in half after a big opening. The animated offering is benefiting from a lack of family fare. It’s been more than six weeks since Kung Fu Panda 3 landed in theatres and the next big film aimed at younger audiences doesn’t hit until April 15 with The Jungle Book.

“Family audiences have been underserved for months, so this movie is perfectly timed to get more bang for the buck,” said Paul Dergarabedian, senior media analyst at comScore. Despite the continued strength of Zootopia, Paramount and Bad Robot’s 10 Cloverfield Lane was able to connect with audiences, earning $25.2 million from 3,391 locations.

This movie is perfectly timed to get more bang for the buck

All was not well with The Brothers Grimsby. The Sony spy comedy from Sacha Baron Cohen opened to a terminal $3.2 million from 2,235 locations, raising questions about the comic mind behind Borat and Bruno’s continued bankability.

“We certainly wanted more,” said Rory Bruer, Sony’s distribution chief. “Sacha is amazing and we love him, and we tried to crack the code on it, but it just didn’t happen for us.”

The domestic box office year-to-date was up more than nine per cent after last weekend. However, those gains have largely been on the backs of Star Wars: The Force Awakens, which opened in 2015, but did more than $400 million worth of business this year, as well as recent hits like Zootopia, Kung Fu Panda 3 and Deadpool. That’s led to a severe case of haves and have nots. There have been a litany of wide releases that have stumbled or fallen flat in recent months – a collection of also-runs and bombs that includes Whiskey Tango Foxtrot, Gods of Egypt, The 5th Wave, Pride & Prejudice & Zombies and Eddie the Eagle.

“It’s a traffic jam out there,” said Dergarabedian. “The marketplace is monumentally overcrowded and there are too many films that don’t have a solid chance to do well.”

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