Air Malta’s candles advert, which was released in June and viewed almost 95,000 times on You Tube, was featured on the homepage of Advertising Served, a top worldwide showcase of creative art direction. The video features a grid of more than 400 candles which were lit and extinguished to create images of Maltese symbols. Filmed at Ġnejna Beach, the video was created and directed by BRND WGN and filmed by Kurt Arrigo. It also featured music by local folk trio Stalko. “As part of Air Malta’s efforts to become a destination airline and an ambassador for the islands, we wanted to use these ubiquitous red candles to showcase Malta at its best: on a beautiful sandy beach at sunset,” said BRND WGN’s chief executive officer and founder Peter Grech. Advertising Served (www.advertisingserved.com) features top work related to creative direction, art direction and copywriting. Its curation team chooses projects that move creativity forward in their respective industries.

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