Air Malta refers to Ian Attard’s letter entitled KM’s Flypass Shambles (February 22).
We express our sincere regret for the inconvenience caused to the correspondent.
We acknowledge the fact that the Flypass scheme needs considerable improvement and, in fact, last December, as part of Air Malta’s repositioning and goal to put customers first, the airline announced plans for a complete overhaul of its frequent flyer programme.
The airline has now initiated a request for proposals process for the design and management of a new customer loyalty platform. The proposals that were submitted are in the process of being reviewed and our new customer loyalty scheme is earmarked to be launched this year.
We know that our Flypass members deserve the best and Air Malta will leave no stone unturned to achieve this aim.