In line with its growth strategy, Air Malta has introduced a new range of prices under the Go-Light brand. Fares will be available from €39 one-way, including all taxes.
The new range includes a new product – Go Light, a hand-luggage only one-way starting from €39. This type of fare, which is the first step Air Malta is taking to become a hybrid airline, gives guests the opportunity to travel on a low fare without having to sacrifice the level of service expected from a traditional airline.
Tourism Minister Konrad Mizzi said this initiative was part of Air Malta’s revitalisation process and is expected to increase sales in the coming weeks.
This complements decisions, such as the return to Frankfurt, Tunis and Manchester, together with the decision to add another aircraft to the fleet next summer.
The Minister announced that Air Malta was also working on a number of new routes and frequencies, including the Malaga route which will start from summer 2018.
Air Malta’s chairman, Charles Mangion, said: “The newly introduced changes are the first tangible proof of a changing national airline. This is a bold step for us, aimed to offer an enhanced and superior product while also increasing much needed revenue. The hybrid model adopted provides guests with a unique platform that empowers them to build a tailor-made product according to their wants and needs. These changes have been implemented following the feedback and comments received from customers.”
The booking options for the new Go-Light product are varied and one can not only purchase luggage and ancillary services during the booking stage through www.airmalta.com, but guests can purchase these services at a later stage before departure from the airline’s call centre or at check-in.
Air Malta has also overhauled all its charges and reduced its lowest fares for Go-Light. Furthermore, to achieve extra benefits for seat reservation and flexibility, customers can choose either of the two other economy class products: Go Smart or Go Flex.
Business Class has also been given three new product categories from which customers can select their preferred option according to their requirements. These are: Just Business, Smart Business and Business Freedom.
More information is available on https://www.airmalta.com/letsgolight . One can also call Air Malta’s Call Centre on 2166 2211 or visit the Air Malta sales office at Malta International Airport.