After crossing 20 countries and five continents in 60 days, the adventures of Peugeot’s globetrotting football came to an end, completing its fantastic journey to Brazil on April 30. As Peugeot promised, more trees will be planted as part of the Peugeot-Onf Carbon Sink project.

At the start of the #KickItToBrazil adventure, the commitment was made by Peugeot that every contact between a fan and the football, the common thread in this exceptional journey, would lead to the planting of another tree in the Amazon, giving rise to the planting of 10,000 more trees at the Fazenda Sao Nicolau in the Amazon basin, in the state of Mato-Grosso.

Other than these 10,000 trees that will join the two million already reintroduced (since 1999), the carbon footprint of the journey, 75 tonnes of CO2, will be fully offset by the purchase of certified carbon credits issued by the Peugeor-Onf Carbon Sink. These carbon credits will be used entirely for the scientific, ecological and socio-economical purposes of the latter.

The KickItToBrazil operation has been covered every day on the dedicated website www. kick-it-to-brazil.com and via Facebook, Instagram and Twitter social networks. The journey was the opportunity for Peugeot to go out and meet one-to-one the populations of the world.

Every day, photographs and videos relating to these encounters have been posted. Passing through Senegal or on the Great Wall of China, a detour via Tokyo, to the Stade Bonnal at Sochaux or to the Algiers motor show, tattooing session in Russia and ending by paragliding above Rio de Janeiro. All of these exceptional encounters have been the subject of a video in each country crossed.

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