Michael Cluett was the lucky winner of the 2011 Swatch Isle of MTV Competition, taking home a ten piece collection of Swatch Full Blooded Watches worth €1,200.
A revolutionary new technology was the basis of the competition, with a 40 Gigapixel image taken of the crowd during the concert. The high resolution of the image taken allows people to zoom into the photo, finding themselves in the crowd and tagging themselves on their favorite social media platform.
The concept was an immediate hit, with over two thousand tags being placed in less than two days. The image can be seen at: http://tag.huggity.com/mtvmalta/