One million 207s produced

Launched in spring 2006, the Peugeot 207 has crossed the peak of one million vehicles produced in less than two years after its commercial launch. Sold in over a hundred countries, the 207 has achieved major commercial success, which in 2007 enabled it to exceed its worldwide sales objective by more than 20,000 units, to 521,000 vehicles.

With 440,000 vehicles registered in 2007 during its first full sales year, the 207 became the B segment leader in Europe. This segment, which represents almost a third of the European markets, is one of the most competitive segments, containing more than 70 models on sale. In the market of coupé cabriolets, the 207 CC followed in the tracks of the 206 CC by also taking the top position of its segment, with almost 45,000 vehicles sold in 2007.

For the start of 2008, the 207 has continued its launch success and has confirmed this position as the market leader in Europe.

In less than two years, Peugeot has sold the widest model range in the segment, offering a 207 model suited to everyone's needs, thanks to its various body styles and very specific characteristics.

Between April 2006 (the launch date of the three- and five-door 207 hatch) and last November, the model range for the 207 SW RC and SW Outdoor expanded steadily. September 2006 saw the launch of the 207 1.6-litre THP, petrol engine with a turbocharger and direct injection, resulting from the co-operation of the PSA Peugeot Citroën and BMW Group.

The 207 CC was launched in February last year, followed by the 207 RC in April, the stationwagon in July and the SW Outdoor and SW RC in November. Each of these body styles draws its engine from a model range consisting of the latest generation petrol engines and three diesel engines.

Each of the body styles in the 207 range has introduced some significant innovations to this segment.

The hatch can be distinguished by its passenger compartment split into two interior trim levels, black and natural, whose textures are suggestive of quality. The 207 CC has introduced an elegant finish of integral leather, including the dashboard, along with the pyrotechnic safety arches, a new level of safety equipment for the segment.

Capitalising on the SW concept, in addition to its panoramic glass roof and opening rear screen, the 207 SW offered a 'magic' rear bench seat exclusive to the segment, which can be folded down in just one move, providing a fully flat floor loading space.

Perpetuating the legend of small and sporty, the 207 RC, equipped with the 1.6 litre THP 128 kW introduced a major innovation: the SSP system (steering stability programme) gradually extended to the updated versions of the 1.6-litre THP 150 bhp and the 1.6-litre HDi FAP 110 bhp. Under certain braking conditions, this equipment combines the ESP function with the vehicle's electrical variable power-assisted steering system. The SSP system improves the stability and the vehicle stopping time in a straight line when braking on surfaces that have different levels of grip between the right and left-hand wheels.

The 207 has been named 'Car of the Year 2007' in Spain, 'Auto Europa 2007' in Italy, and 'Import Car of the Year' in Japan.

In 2007, the 207 Super 2000 toppled two crowns (driver and manufacturer titles) in the Intercontinental Rally Challenge (IRC), as well as the national titles in Portugal and Poland.

The 207 CC Roland Garros will be available in just weeks: this special edition with a distinctive character is available in Obsidien black or Ermitage grey with a special two-tone leather trim interior and carrying the famed tennis tournament logo.

Currently on a high with its million vehicles, the 207 is continuing the success and leadership of the legendary '2' series production models, the 205 and 206, illustrating Peugeot's strong commercial activity.