Sunshine state

Pale and interesting is back in vogue. With Hollywood stars like Anne Hathaway and Cate Blanchett working the red carpets with porcelain skin, the days of the uber tan are well and truly numbered.

As for lobster red skin, that's always been a definite style no-no. But despite the risks and the fashion faux-pas, two thirds of us will get sunburnt at some point during summer, according to Dove research.

When the sun's blazing, we're all guilty of stepping out to soak up the rays with insufficient protection now and again. The dreaded burn factor tends to happen when we least expect it - a fifth of women get sunburnt doing everyday tasks like shopping when sunscreen is put on the back burner, reveals Dove.

So be super-savvy with your sun protection this summer, whether you crave a subtle sun-kissed glow, deep bronze tan, or simply want to stay pale. A team of experts reveal how to protect your face, body and hair when the sun is shining by answering some key skincare questions:

Face
Q: Is a moisturiser or foundation with SPF enough in the way of sun protection during the summer months?
A: Yes, but not for sunbathing. As SPF only indicates protection against UVB, look for cover against damaging UVB rays too. Foundation should be applied sparingly, so never rely on it for protection. If your moisturiser doesn't have SPF apply an oil-free, matte sunscreen on top, or try an SPF primer. Choose lipsticks, glosses and balms with an SPF too.

Body
Q: How much suntan lotion should I apply - is once really enough?
A: Conventional products tend to wear off and people tend to be a bit sparing with the first application when they know that they need to keep reapplying it. Professionals recommend conventional products are reapplied every one to two hours to replace any product that has been rubbed away, but also to build up the sunscreen layer to the recommended amount. Use a blob about the size of a €2 coin for an area equivalent to the whole of one arm from shoulders to fingertips.

Hair
Q: Is it important to protect your hair in the same way you protect your body?
A: Yes, there are hair products that contain SPFs to protect against the harmful UVA and UVB rays of the sun. Before you head out in the sun, simply spritz the protector over your hair and comb through for long lasting sun care. Non greasy hair oil enhanced with SPF will also help to promote shine and condition - smooth through for a sleek look.