Andrew Harvey

The Malta Institute of Management (MIM), in collaboration with the European Marketing Confederation, is organising a conference entitled ‘Marketing 2020 – Europe and Beyond’ on Thursday at the Westin Dragonara Resort, St Julian’s.

This is a quality conference surrounded by the support of high-profile organisations and speakers offering a great opportunity for marketers and people in business. The conference is hosting the confederation’s chairman, Andrew Harvey, who will deliver a keynote about ‘Marketing 2020’.

Mr Harvey will give participants a hands-on insight into the outcome of a fresh study carried out by the confederation through its member associations. The presentation will share the vision of senior marketers about the priorities of the marketing function as they see it evolve in the next years and where they think they stand in terms of performance against those needs.

World-class author, speaker and consultant, Emeritus professor Malcolm McDonald will present his most recent keynote on ‘How marketers can develop financially quantified value propositions’. This keynote revolves on how to capture the attention and the business of customers. Prof. McDonald will show that any supplier who can quantify financially how they can help their customers grow their profits will always succeed, no matter how difficult the market conditions.

A lot of what constitutes value from a supplier is about helping the customer to avoid disadvantage, but, much more importantly, those suppliers who can demonstrate that they will create advantage for them will be respected and there will be fewer conversations about price. This keynote will spell out a process for developing financially-quantified value propositions

Well-known economist and independent professional and corporate advisor John Grech will give an overview about the outcome of both keynotes, their possible applications to the local scene, moderate the discussion and facilitate the question sessions.

This conference is part of the Malta Institute of Management’s mission to enhance the management profession in Malta within a broad international framework focussing on developing the competence, ethics and effectiveness of managers.

The event is meant to continue giving a contribution to the development of the marketing profession and to encourage the effective use of marketing principles to reach organisational goals, whether for profit or non-profit making.

Registration for the conference can be made by calling 2145 6820 or e-mailing events@maltamanagement.com.