John Frieda has launched the new Frizz Ease Forever Smooth collection, a duo that achieves a frizz-free look.
The new Frizz Ease Forever Smooth Shampoo and Conditioner builds frizz resistance from the moment one steps in the shower and works as the perfect base for any style.
With pure coconut oil and Frizz Immunity Complex, it fights frizz directly from inside the hair fibre; the non-silicone formulas build hair’s natural defence against frizz, leading to smooth and hair even in high humidity.
“Smooth, frizz-free hair is the foundation for any good style,” said John Frieda’s international creative consultant Harry Josh.
The John Frieda Frizz Ease Forever Smooth collection is available in leading supermarkets, pharmacies and perfumeries. For trade enquiries, call C. Degiorgio on 2560 0504.