Transport Malta and the Malta Road Safety Council today launched a new campaign against drink driving.

A new television and radio advert aims to reinforce the yearly campaign spearheaded by the Health Promotion and Disease Prevention Directorate.

The new campaign revolves around a fictitious story with various factual overtones.

In the television advert, ‘Jason’ is celebrating the festive season with his colleagues at the office. Meanwhile, a family of three, stop with their car for an errand. The mother steps down while the father and daughter wait in the car.

'Jason' takes a drink too many but decides to drive anyway. He ends up running over the mother as she is returning to their car.

In the radio advert, ‘Nicole’, the daughter, is writing a letter to Father Christmas. She’s asking for the recovery of her mother instead of a gift for herself.

Transport Malta and the Malta Road Safety Council reiterated their appeal for drivers not to drink and drive.