The former GS superstore brand has now changed to Valyou Supermarkets, reinventing itself around the new brand promise of providing added value to customers through the product offering and shopping experience.

“A lot goes into re-envisioning and re-launching a brand. We believe that when it comes to brand positioning, the less complicated you make it, the more compelling it will be,” said Jonathan Dalli, managing director of Concept Stadium, which worked on the project.

Raymond Mintoff, managing director at Valyou Supermarkets, said: “We worked hand in hand with Concept Stadium to make sure we differentiated ourselves and that our new brand would be customer focused. Through this new brand identity we are offering customers convenient shopping, great offers and food quality and variety to help Maltese shoppers enjoy their limited time in an attractive and calm atmosphere,” he added.

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