The British government has said it will continue to look at minimum pricing for alcohol in light of a new report which argues it could improve the nation's health.

Public Health England's (PHE) review found that a range of measures, such as minimum pricing and tackling marketing by alcohol firms, could cut the harm caused by drinking.

Despite a recent drop in consumption, people in the UK drink more than the 1980s and alcohol is now more affordable than ever, PHE said.

Its new study pointed to evidence which shows that "setting a minimum price for alcohol can reduce alcohol-related harm while saving healthcare costs."

In 2012, the Scottish Parliament passed legislation to introduce a 50p per unit minimum price for alcohol. This was challenged by the Scotch Whisky Association and is the subject of an ongoing legal case.

Reacting to the PHE report, a Downing Street spokesman said: "What this report shows is that clearly abuse of alcohol can cause significant health problems, but no-one wants to interfere with the rights of adults who want to enjoy a drink responsibly.

"The issue of minimum unit pricing is under review while we await the outcome of the court case in Scotland."

PHE's review of evidence on the harm caused by alcohol examines its impact on health, society and the economy.

More than one million hospital admissions relating to alcohol each year

On minimum pricing, it said one province in Canada, which had put a 10% increase on minimum prices, saw the consumption of beer cut by 10%, a 22% cut for high-strength beer, 5.9% for spirits and 4.6% for wine.

It pointed to more than one million hospital admissions relating to alcohol each year, half of which occur in the lowest three socio-economic groups.

Deaths due to drinking have also risen, particularly for liver disease which has seen a 400% increase since 1970, the report said.

It added that more working years of life are lost in England as a result of alcohol-related deaths than from more than 12 types of cancer combined.

The review also examined the role of advertising and marketing, pointing to comprehensive research which shows that "the self-regulation of marketing by the alcohol industry is ineffective".

It said sales of alcohol in England and Wales have increased by 42% since 1980 - from roughly 400 million litres in the early 1980s, with a peak at 567 million litres in 2008, and a subsequent decline.

"This growth has been driven by increased consumption among women, a shift to higher strength products, and increasing affordability of alcohol, particularly through the 1980s and 1990s."

Most alcohol is now bought from shops and drunk at home, the report went on.

While consumption has declined in recent years, levels of abstinence have also increased. It is therefore unclear whether drinkers are drinking less than before, or whether the total number of people not drinking at all has just gone up.

Professor Sir Ian Gilmore, chairman of the Alcohol Health Alliance UK, said: "This report provides yet more evidence of the effectiveness of raising the price of the cheapest alcohol to tackle alcohol-related harm.

"Increased duty on the cheapest drinks, alongside minimum unit pricing, would make a real difference to the lives of some of our most vulnerable groups and ease the burden on our health service. These measures would also lower the burden of premature mortality due to alcohol, thereby increasing economic output.

"At the same time, ordinary drinkers will not be penalised. Minimum unit pricing will leave pub prices untouched, and tax on the cheapest, strongest drinks will be targeted at those drinks which are preferentially consumed by harmful and dependent drinkers."

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