Following a successful soft launch of its conversion engine product ConvRes, digital agency Anchovy said that it plans to strengthen its international and local structures to define itself as the go-to conversion driven agency.

ConvRes is an amalgamation of several proprietary technologies, platforms and a proven methodology that Anchovy designed and owns. “This drive for performance and conversions was the inspiration for the development of ConvRes, a conversion engine our team pioneered over the past 12 months,” said co-founder Zak Borg.

The team has pushed hard in the UAE, and opening an office in Dubai

He added that following this first Anchovy product it planned to develop numerous others in the coming years, some for the local market and others exclusively for export.

Sales of ConvRes started building momentum just a few days into its online campaign that targets mainly northern Europe, Dubai and neighboring states. The team has pushed hard in the UAE, and opening an office in Dubai to service the market has been a great success.

Co-founder Benji Borg said: “Most people aren’t really sure what we’re doing or what we can do, but we’re comfortable with that, since once we sit down with them it all becomes clear and the adventure starts. Whereas most other agencies focus on a core set of services that may not be directly linked to the client’s bottom line, Anchovy focuses on transforming clients into partners by working towards tangible monthly key performance indicators, whether it is the number of hotel rooms booked per day or the number of private charter jet flights booked per month.”