For more than a century, the little grape-growing town of Kesten in southern Germany has bestowed the title of "wine queen" on its most respected wine ambassadors.
But interest in the title has dwindled to such an extent that the town has now been forced to close an eye to eligibility criteria and nominate a man to the role.
24-year-old law student Sven Finke first offered his wine queen services as a joke, after the town was forced to keep its incumbent queen for the third successive year due to nobody expressing interest in taking over.
Finke was crowned "Bacchus Castnidi" on Friday, NBC News reported. Bacchus was the ancient Roman god of winemaking. ecstasy and debauchery.
As wine queen, Finke will now be the official face of Kesten's 25 wineries.