MSPCA, formerly known as SPCA Malta, have a new sponsor – Pet Nutrition House – producers of local pet food brands Prince and Princess.
MSPCA takes in, cares for and re-homes abandoned and unwanted pets. The Society recognises feeding time as the highlight in these animals’ daily routine, with exercise being a close second.
Considering the lack of enrichment permitted by a kennel set-up, the society aims to use feeding time to improve the animals’ mood. To maintain good health and happiness, animals need to get the necessary nutrients, in the right balance delivered in a way the body can make use of them.
MSPCA challenged and reviewed their feeding regime and set out to find ways to improve it while also keeping costs to a minimum. A good balance between satiation, health and cost was found in the Prince Complete and Vitality, a new line designed to be mixed with premium canned food and to be cost-effective.
Pet Nutrition House has given the society excellent rates to buy its pet food as well as committed to providing a 20-kilo starter pack for every animal adopted from the society.
They sponsored MSPCA’s recently held Treasure Island Spring Fair at San Anton Gardens and will be attending events with the society whenever possible, while also providing tents and chairs.
The sponsor will also be providing the society with €250 worth of cat and dog treats and toys. The staff at MSPCA have also received a more vibrant-coloured uniform sponsored by Pet Nutrition for the summer, while the winter uniforms are in the making.
The society looks forward to a fundraising campaign anticipated to happen in the coming months where proceeds from selected and marked products from the Prince and Princess brands will go to the MSPCA.
“We are excited to be collaborating with a local pet food producer. This helps us have better control on what our animals are eating and allows us to give direct feedback on the formulation which in the end benefits all local pets. We look forward to more productive partnerships with local businesses to help us achieve the goals we have set out for the coming years,” MSPCA chief operations officer Sarah De Cesare Dunkerley said.
“The philosophy of our Prince and Princess brands is to ensure that we take care of less fortunate animals.
“Contributing to society with commitment and passion,”said Pet Nutrition Ltd managing director Matthew Wismayer.