GSD Marketing Ltd has rolled out vending machines that give out free Coca-Cola Life bottles in exchange for codes downloaded from www.formplug.com/cocacolalife.

This innovative campaign, which combines next-generation digital technology with the brand, is being delivered in collaboration with digital marketers Vouchercloud.

“Coca-Cola Life ticks many lifestyle boxes and tastes great, with 36 per cent less calories, sweetened with table sugar and stevia extract,” Brian Galea, general manager of GSD Marketing, said.

The company’s sales and marketing manager, Martin Agius, said: “This initiative enables us to ensure people get a taste of the new Coca-Cola Life. The fun way of getting it for free through digital vending machine leaves people with a memorable experience.”

Four machines have been placed in Valletta, Sliema, St Julian’s and Gozo. A fifth machine will be doing the rounds at various workplaces. Consumers are encouraged to visit www.formplug.com/cocacolalife or download the vouchercloud app for latest updates. There are over 55,000 people who have the vouchercloud app downloaded on their mobile.

Getting a free Coca-Cola Life through these vending machines is easy. Wi-Fi enabled, the machine notifies people who pass by and who have the vouchercloud app on their phone. Customers may register on the microsite, where they can download the vouchercloud app or get a barcode directly.

Once next to the machine, customers need to place the barcode on their phone in front of the slot indicated to get their free drink.

The machine has already given out more than 11,000 free bottles and demographics show that the drink is equally popular with both men and women aged 18 to 35.

GSD Marketing Ltd is the distributor of Coca-Cola brands produced in Malta by The General Soft Drinks Co. Ltd.