Farsons is running a pilot project with one of China’s established national beer importers and, if successful, the plan is to roll out the company’s flagship brand Cisk to a number of national retail chains during the next 12 months.

Farsons Brewery this year exhibited at SIAL China, Asia’s largest food and beverage exhibition, held in Shanghai, with the help of Trade Malta and Malta Enterprise. Featuring almost 3,000 exhibitors from 67 countries and regions, the annual exhibition attracts over 70,000 visitors. Farsons has had a presence in China since 2010 but has recently strengthened its sales network in China, particularly in Beijing, Shanghai and Guangzhou.

“China is today the world’s largest beer market, which has seen remarkable growth over this past decade, within both the domestic and imported beer segment. This presents us with an opportunity to tap into a niche of the beer import market as consumer demand for quality imported beers continues to rise,” reaffirmed Stephen Sultana, head of international business.